Kamar, meaning “the moon” in Arabic, is a tea brand inspired by the warmth, poetry, and traditions of Arab tea culture, where tea is cherished as a daily ritual. The brand offers three natural, organic flavors: cardamom, mint, and hibiscus, each reflecting the authentic aromas deeply rooted in Middle Eastern heritage.

For this project, we created the entire visual identity, crafting a universe that feels refined, natural, and accessible to a medium-to-high–end audience.

The color palette is intentionally balanced — neither too soft nor too vibrant, echoing the genuine hues of plants, nature, and freshness.

We designed the logo, visual identity system, editorial and graphic guidelines, stationery, and packaging, ensuring a cohesive and elegant brand presence across all touchpoints.

Designed using various Adobe design tools.