For this project, we created the full visual and packaging identity for Essentials by Jay, a modern skincare brand designed for women who cherish their daily self-care routine. The brand focuses on simplicity, clean beauty, and high-quality handmade products, and our role was to translate these values into a compelling visual universe.

We developed a design direction that feels both elevated and approachable, using soft, modern gradients and clean typography to reflect the brand’s promise of gentle, effective daily essentials.

Our goal was to craft an identity that resonates with women who love taking care of themselves, turning everyday skincare into a moment of confidence and comfort.

Designed using various Adobe design tools.